Start With Value Moments

Players are receptive when value is clear: completing a collection, recovering momentum, expressing identity, or preparing for an event. Offers should support these moments.

Price for Different Intent

First-time buyers, returning players, and committed spenders have different expectations. Segmentation should improve relevance rather than simply increase pressure.

Measure Beyond Conversion

Track retention, progression, repeat purchases, and support sentiment after each change. Revenue that damages healthy cohorts is not sustainable growth.