Merge Garden
A cozy merge game localized and positioned for wider international audiences.
Service
Puzzle
Client
Tiny Maple Games
Year
2026
Publishing Challenge
The game performed well domestically but lost clarity and charm in translated markets.
Literal translation changed the tone of character dialogue, tutorials, and store messaging. Cultural references and monetization copy did not feel native, weakening conversion and early retention.
Miga Game Approach
We rebuilt localization as a market adaptation workflow rather than a translation task.
AI-assisted drafts were reviewed against gameplay context, local player expectations, and storefront conventions. Creative assets, events, and offers were adapted together for a more coherent launch.
