Pulse Arena
A competitive hybrid-casual title supported by soft-launch analytics and LiveOps automation.
Service
Hybrid Casual
Client
Orbit Byte
Year
2026
Publishing Challenge
Early acquisition was promising, but progression and event cadence limited long-term value.
Players understood the core loop immediately, yet mid-game drop-off and inconsistent event scheduling prevented the title from scaling profitably beyond its first test markets.
Miga Game Approach
We connected creative testing, cohort analysis, and automated LiveOps into one operating rhythm.
Weekly events, segmented offers, and progression experiments were prioritized from live player data. The result was a healthier retention curve and a clearer path from soft launch to global rollout.
