Summit Run
A fast hybrid-casual runner optimized through rapid creative and economy experiments.
Service
Hybrid Casual
Client
Peak Play
Year
2025
Publishing Challenge
Strong click-through rates did not translate into sustainable revenue.
The game acquired players cheaply, but shallow progression and poorly timed offers produced weak lifetime value. Scaling spend only amplified the economy problem.
Miga Game Approach
We aligned ad promises, onboarding, progression, and monetization around the same player motivations.
Creative concepts were tested alongside economy variants and segmented offers. This connected acquisition quality to downstream behavior and revealed profitable cohorts the studio could scale.
